GoDaddy Bookkeeping stopped operating on June 23, 2022. The application went read-only that day, and sellers had until September 30, 2022 to either run the migration tool into QuickBooks Online or download their records as CSV files, according to GoDaddy’s own retirement FAQ. If you are an eBay or Amazon seller still working from those exported spreadsheets, this covers what the realistic replacements are and how to pick between them.
What GoDaddy Bookkeeping actually did
The product started life as Outright before GoDaddy acquired it, and its appeal was narrow and genuine. It pulled transactions from eBay, Amazon, PayPal and a bank feed, sorted them into Schedule C categories, and produced a quarterly estimated tax figure. It was cheap, it required almost no accounting knowledge, and for a sole proprietor selling used goods on eBay it was often enough.
What it did not do matters more for choosing a replacement. It did not track inventory. It did not calculate cost of goods sold on an accrual basis. It did not break a marketplace payout into its component fees. Sellers who outgrew those limits had usually left before the shutdown. Sellers who were still on it at the end were, by definition, running a business simple enough that the tool fit.
That is the single most useful thing to know going in. Most replacement advice assumes you need a full multi-channel accounting stack. Many former GoDaddy Bookkeeping users do not.
Option one: QuickBooks Online on its own
This was the path GoDaddy pointed users toward, and it remains the default answer for a reason. It is a real general ledger, accountants know it, and it will carry a business from Schedule C through to a reviewed set of financial statements.
The weakness shows up the moment marketplace payouts arrive. A single Amazon deposit is a net figure representing gross sales, referral fees, fulfillment fees, storage, advertising, refunds and reserve movements. Bring that deposit in through a bank feed and categorize it as income, and your revenue is understated by every fee Amazon already deducted. Your books will balance. They will also be wrong in a way that looks fine on the profit and loss statement.
QuickBooks Online alone suits a seller with low order volume who is willing to manually break down each settlement, or one whose accountant does it quarterly.
Option two: a settlement sync layer on top of QuickBooks or Xero
This is the most common upgrade path. Tools in this category read the marketplace settlement report, split it into its real components, and post a summarized journal entry so the deposit reconciles cleanly against the ledger.
A2X is the established name here. Its published plans run from US$29 per month for up to 200 orders through to US$1,499 per month at 250,000 orders, with custom pricing above that, and it connects Amazon, Shopify, eBay, Etsy, Walmart and PayPal into QuickBooks, Xero or NetSuite. One detail worth checking against your own volume: on the entry level plan, cost of goods sold posting is not included. It begins on the plan above it. For a seller whose main complaint about GoDaddy Bookkeeping was the absence of COGS, the cheapest tier does not solve the problem.
Link My Books occupies similar ground with a comparable approach to summarized journals. Both are built around getting the settlement into the ledger correctly, which is a different job from telling you which products are making money.
Option three: hand the whole thing to a service
Full-service ecommerce bookkeeping firms close your books monthly and hand you statements. Xendoo, Finaloop, Pilot and Bench all serve some version of this market. The cost is materially higher than software, and the value depends almost entirely on whether the firm genuinely understands marketplace settlements rather than treating deposits as generic income.
The question to ask any of them before signing: how do you record an Amazon settlement that spans two months, and where does the reserve balance appear on my balance sheet? An answer that does not mention accrued amounts is a signal.
Option four: platforms built around inventory and SKU profit
A fourth category treats the settlement as the starting point rather than the finish line, carrying automated cost of goods sold, real-time inventory and SKU-level profit and loss alongside the reconciliation. ConnectBooks sits in this group, syncing Amazon, Shopify, Walmart, TikTok Shop and eBay into QuickBooks Online, QuickBooks Desktop Enterprise or Xero, and serving more than 5,000 customers. Sellers weighing the category against the alternatives can work through the ConnectBooks breakdown of the selection criteria.
The honest limitation: the marketplace list is narrower than some competitors. A seller with meaningful Etsy or PayPal volume will find A2X covers those channels and this category may not. Pick on the channels you actually sell through, not the longest feature list.
A decision framework that takes about ten minutes
Answer four questions in order and the choice usually resolves itself.
1. Do you hold inventory you paid for in advance?
If no, and you sell used goods or print on demand, QuickBooks Online alone is likely sufficient. If yes, you need cost of goods sold handled properly, which rules out the simplest options.
2. How many orders per month?
Under roughly 200, manual settlement breakdown is tedious but survivable. Above that, the time cost of doing it by hand exceeds any subscription you are avoiding.
3. Which channels, specifically?
Write them down before you look at any pricing page. Channel coverage is the constraint that eliminates the most options fastest, and it is the one sellers check last.
4. Do you need to know profit per SKU, or just profit overall?
If overall is enough, a sync layer into QuickBooks or Xero is the efficient answer. If you are making purchasing decisions and need to know which items earn their shelf space, you need something that carries cost through to the item level.
The history problem
Anyone who missed the September 2022 download window no longer has the source records. Marketplaces retain their own transaction history for a period, and Amazon and eBay both allow sellers to pull reports covering past years from their seller dashboards, so reconstruction is often possible from the marketplace side even when the bookkeeping tool is gone.
The obligation to keep records sits with the business regardless of which vendor retired. The IRS sets out how long supporting documents must be retained in its guidance on recordkeeping for small businesses, and the periods are longer than most sellers assume. Whatever you migrate to, export a full backup at the point of switching, and do it again annually. The lesson of a product retiring with ninety days of notice is that your records should never live only inside one vendor’s database.