If you run a hotel or resort, you have no doubt suffered greatly in 2020, with the Covid-19 pandemic causing many people to cancel their trip and if you are preparing your marketing campaign for the coming year, perhaps it is time to enlist the help of a leading digital marketing agency. It won’t be long before all travel restrictions are lifted and people can once again travel freely around the world, which is more than enough reason to hire a leading digital marketing agency to create an advertising campaign that delivers the desired results.
Pay Per Click Advertising (PPC)
This is one very effective way to get your message out to the right people and if you enlist the help of a leading company such as Move Ahead Media marketing agency, they can create the perfect Google Ads campaign that will deliver the results you are looking for. The key to a successful PPC campaign is defining your target audience and then choosing the best digital platforms on which to place your ads, something the digital marketing agency are very experienced with.
Social Media Marketing (SMM)
Social media platforms such as Facebook, Twitter and Instagram are all potentially excellent advertising platforms for hotels and resorts and with the help of a leading SEO agency, you can build up a large following on platforms like Facebook, Twitter and Instagram by creating appealing video clips of your resort and offering special discounts for your social media followers. Click here for further information on how social media can benefit your hotel or resort, which is well-worth a read.
Search Engine Optimisation
Many people use Google to search for holiday accommodation, which means that your website should be optimised for search engines. The SEO company is able to boost your rankings within Google searches using numerous strategies, including specific keyword insertion at various locations on your website, while link-building is another way to help Google and other search engines notice your platform. You can easily find out how your website ranks by searching for holiday accommodation with Google and take a look at how your website ranks when specific keywords are used. If you are not on the first 2 pages of search results, it is highly unlikely that you will get any bookings from Google searches, which is why you should engage the services of a leading SEO agency, who can optimise your website for online searching. If your resort is in Thailand, the Tourism Authority of Thailand will give you an insight into when the borders will be opening.
Creating Special Promotions
As soon as the pandemic is over, millions of people will be looking to book their holiday accommodation and as the competition will be fierce, you really need to create some special promotions to tempt tourists to book your venue. Be creative and try to offer incentives that will be very beneficial to travellers, helping them to save money on their holiday, which should ensure that you are fully booked.
Using the above strategies, it is hoped that you can once again receive many guests at your establishment, as we move back to normality.