Businesses everywhere understand the critical role that their customers play in maintaining a strong performance in the market. Reducing customer churn is essential- otherwise these customers may give their business to competitors. The best way to ensure this is to create a sense of customer loyalty by creating a bond between customers and brands. One of the ways that have proven to be especially well received by customers is the loyalty rewards apps. These applications use a points and rewards system to encourage users to make recurring purchases by awarding points for each transaction that can be redeemed for real benefits like freebies or discounts.
Although there are many apps for loyalty rewards across different industries, the restaurant industry is one where they are most commonly used. Famous chains such as Taco Bell, McDonald’s, Subway, Domino’s, and Starbucks rule the market, and the rankings clearly show the differences in preferences between Android and iPhone consumers. Loyalty programs are also very popular in the shopping and travel sectors. Famous brands such as Nike, Walmart, Temu, Shein, and Etsy have all released popular mobile apps in the clothing industry. Fly Delta is the clear standout as the most downloaded app in the travel industry.
